Communication in Today’s Business
Any channel used by a business to reach its customers is called a touchpoint. Facebook, Instagram, YouTube, other social media platforms, Email, a Mobile Number for Calling, & a website/platform of their own: These touchpoints are the bare minimum expected of almost every company today.
Then there are other channels like WhatsApp, RCS, SMS, & Bulk Voice Calls that bigger companies utilise. Many companies don’t communicate on any channel properly, forget multiple ones. This leads to lower quality of service and missed opportunities.
Why Onmichannel? Getting Attention in a Fragmented World
People are overloaded with information, and attention is a scarce resource. We all have felt how scattered our attention is, one minute watching TV, then getting a text that brings us to YouTube, & somehow ending up scrolling through Instagram.
Imagine paying lakhs of rupees for a TV ad, and then customers use their phones during the commercials!
A great solution is to have an omnichannel presence. “Omni” means everywhere, so no matter where people are, they can find your brand. With the advancements in AI and digital marketing, it’s no longer just for big corporations; ANY company can now leverage multiple channels at a reasonable budget.
The Biggest Challenge in Going Omnichannel
Any business that has tried to leverage multiple platforms knows the struggle: Research, plan, collect ideas, shoot, create, edit, correct, and post; Only to get mostly ignored!
That’s why most companies choose a single marketing channel until it starts giving them returns. All your eggs in one basket, does that sound like a good decision?
The Simplest Solution: An Omnichannel Dashboard
Getting a steady source of customers requires strategic analysis, research, development, trial, & error, over the long term.
Business owners are busy, so they either outsource or delegate. Yet:
- Nobody knows a company’s products & audience better than the company itself.
- Coordination between the marketing team & operations is crucial to success.
- A third-party agency will never be as committed to a brand’s growth as the owners.
Thus, in-house marketing solutions are far superior. The more involved people on the ground, the more effective their marketing efforts.
Luckily, with an omnichannel communication platform like Celitix, running your own show is easier than ever before.
Key Factors of Omnichannel Communication
We are familiar with all these challenges. This is why we’ve created a simple CPaaS (Communication Platform As A Service) Solution that addresses it all. Here’s how a CPaaS solution works:
- One Panel, Many Channels: All your marketing channels- SMS, RCS, email, voice services, WhatsApp, etc. –are in one place. Log in, choose your channel, create a campaign, & go live directly from the panel.
- Customise Campaigns: Cut out the middleman & launch personalised campaigns to segmented audiences. All you need is Celitix CPaaS Solution and your company’s customer database. Take back control of your company’s communication!
- Automate Communication: Schedule campaigns, set up auto-responses via chatting platforms, & plan your perfect communication workflows. Save time & energy to invest it in fruitful areas.
- Real-Time Insights for Optimisation: Increase the success of your campaigns by analysing their performance. View the key performance indicators (KPIs) in real-time & make adjustments accordingly.
With enterprise messaging solutions that leverage WhatsApp, SMS, & RCS, voice solutions like IVR, & automated communication tools, any organisation can set up systems that nudge them toward success.
By delegating your menial organisational tasks to structured communication systems, you free up more resources for crucial areas of your business. TL;DR: Automatic communication = long-term growth.
Celitix’s Communication Platform: Who is it for?
An intuitive CPaaS platform that integrates various channels in one place offers many benefits. Here are the major groups of businesses & organisations that can benefit from Celitix, the CPaaS Solution:
- Small businesses could log in, create marketing campaigns (SMS, RCS, Bulk Voice Call, etc.), and launch them on schedule.
- Large enterprises could automate customer support systems using chatbots, multi-agent live chat, IVR, missed call services, and more, all customised within the platform.
- Marketing agencies could run omnichannel campaigns, easily switch between communication tools, and see real-time performance metrics. They can also resell our communication solutions to their clients at a margin.
- Developers & Programmers working on apps, websites, & platforms for companies can easily add communication functionalities to their applications using our APIs. This saves tremendous amounts of time & money.
Don’t underestimate the impact of a few resources saved daily. A company needs to have a long-term perspective to ensure its success. But how does a CPaaS platform help organisations achieve this?
Biggest Benefits of Omni-Channel Communication
Putting aside all the nitty gritty details – bottom line – how does the Celitix CPaaS Solution actually help you? This CPaaS solution can make your life easier in the following palpable ways:
- Flexibility: Change is the only constant, and for a company to thrive, it needs to adapt to its environment. Suddenly have too much of one product in stock? Launch need-specific campaigns for segmented audiences faster than ever.
- Control: You’ll be shocked to know how much difference personal attention can make to communication. A few touches in phrasing, scheduling, & format from someone who understands the products & the audience go a long way.
- More Time: If your sales, marketing, & support are automated, that frees you from menial requests that could be resolved automatically. That means more time for productive work & play.
- Lower Costs: Improve your ROI, generate more income, and cut costs that would otherwise need to be invested in short-term solutions like outsourcing or hiring & training for menial tasks.
Conclusion
In summary, we are not here to sell you on a platform but to educate you about the technology. If it sounds like something you could benefit from, then by all means, reach out to us for a free consultation + demo to know more.
The Software-as-a-Service model has been widely adopted by almost every industry, as it allows many people to benefit from technologies while allowing personalisation.
Embrace the future of communication and get ahead of the curve. Look into what CPaaS solutions offer you and your organisation today, or accept the struggle of falling behind the times.
FAQs
Q1. How can the CPaaS Platform benefit my business?
An all-in-one Communication Platform as a Service (CPaaS) like Celitix CPaaS Solution helps businesses manage multi-channel communication (SMS, email, voice, WhatsApp, etc.) from one platform. Automate communication, target segmented audiences, and track performance, saving time & improving customer engagement.
Q2. How does CPaaS help automate communication workflows?
Celitix’s Communication Platform enables you to schedule campaigns, set up auto-responses, and create personalised communication workflows across various channels.
Q3. Can I track the performance of my campaigns in real-time?
Yes, the Celitix CPaaS Solution offers real-time analytics that show key performance indicators (KPIs) like open rates, click-through rates, and delivery success. You can monitor and adjust your campaigns based on this data to optimise results.
Q4. Is Celitix CPaaS Solution suitable for small businesses?
Absolutely! The Celitix CPaaS Solution is designed to be scalable, making it perfect for both small & large companies. This flexibility is largely the motivation behind investing in such platforms.
Small businesses can easily manage marketing campaigns, customer communication, and other outreach efforts without needing multiple platforms or third-party services.
Q5. What kind of customer support does Celitix CPaaS Solution offer?
We provide comprehensive customer support, including live chat, email support, and personalised onboarding sessions. The Celitix CPaaS Solution also offers tutorials and documentation to help you get started and make the most of the platform.
